Response to The Designer as Producer
I found through my reading that design was not what I thought it was. Design is so much more and designers are capable of doing and exploring more mediums than my previous notions allowed me to understand. After reading The Designer as Producer I understood not only the evolution of design better but I understand how large the field of design really is.
A designer is much more then someone who comes up with the style of a product. A designer must be more dynamic in his/her way of thinking. A designer must consider: who is my audience, where will my work be displayed, what does my work convey, what will be its environment and how will it be manufactured? If a designer considers these seemingly simple questions he/she becomes more the just a designer, he/she becomes a producer of their subject.